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British Heart Foundation heart attack tv ad on Sunday ITV1 |
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Written by Telly Addict
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Sunday, 10 August 2008 |
Heart charity, the British Heart Foundation (BHF) is to air a two minute commercial at 9.17pm on ITV1 to invite the nation to 'watch their own heart attack'
The compelling viewing experience, which is a UK first, will be shown only once on ITV1 on Sunday August 10th at 9.17pm during the Midsomer Murders break to raise awareness of heart attack symptoms, and could be the single most important two minutes of television people will ever see, says the British Heart Foundation, the UK's heart charity.
Every year in the UK almost 250,000 people suffer heart attacks, a third of whom die before reaching hospital. The BHF campaign will show people how important it is to recognise heart attack symptoms and urge people to call 999 immediately when they experience them. It will highlight that unlike Hollywood films and TV programmes where people clutch their chests in agony, the real symptoms can be pain in the jaw, shoulder or a general heaviness in the chest.
Betty McBride, Director of Policy and Communications at the British Heart Foundation, says "We're bringing heart attacks to life in living rooms across the UK because understanding how one could feel might mean the difference between life and death.">
Paul Phillips, Chief Executive Officer of the East Midlands Ambulance Service, says ambulance services across the UK fully support the BHF campaign. "We welcome any efforts that endeavour to save lives by teaching people how to identify a possible heart attack and encouraging them to call 999 more quickly. We'd rather attend a false alarm than arrive too late."
A celebrity supporter of the campaign is well-known television presenter Angela Rippon, 64, who lost her father from a heart attack three years ago. Angela said; "I know exactly how heart breaking it can be to lose a loved one from a heart attack. My message to people is that you owe it to yourselves and your loved ones to tune into ITV1 on August 10. This could be the most important two minutes of television you ever see - I know I'll be watching."
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